International Journal of Agriculture Extension and Social Development

This study investigates the factors influencing adoption FOCO model of franchising by potential nursery owners in residential landscaping services in Hyderabad.

This study focuses on a franchiser, a limited liability partnership (LLP) based in Hyderabad, established in 2017 by its founder, Mr. Anil Kondunti, who holds degrees in horticulture and management. The firm has successfully provided large-scale landscaping services throughout Hyderabad and other regions in Telangana and Andhra Pradesh. It has reached significant milestones by serving major clients such as Indian Oil, the Sumadhura Group of Constructions, Piramal Groups, as well as public areas managed by GHMC and extensive estates at Prof. Jayashankar Telangana State Agricultural University in Hyderabad. Now, the company aims to expand its services, prompting this study to explore and develop an effective expansion strategy through detailed analysis. The firm wants to expand its services by adopting FOCO (Franchisee owned company operated) model.