International Journal of Agriculture Extension and Social Development

author(s)
Bhawana Sharma and Sirisha Deepthi Sornapudi

abstract
The growth of agricultural esp. horticultural related composite market has become a dire necessity. This will be beneficial for the environment by reducing the amount of resources and energy used for production and at the same time, consuming a significant amount of waste generated from these sectors as raw materials in the production of bio-composites. Awareness on horticultural composite products has become a critical area of research, especially in the context of sustainable agriculture and environmental conservation. This study aims to evaluate the consumers’ awareness level and buying behavior towards horticultural related composite products. It was conducted in Grand Nursery Mela-2024 organised in Hyderabad on 60 consumers and 30 shopkeepers between 18-70 years of age. Simple random sampling method was used to collect the samples. Data was collected via offline survey method and further evaluated by percentage, frequency and correlation method. The study perceived that there was less awareness among both shopkeepers and consumers regarding composite products. There was a significant positive correlation between awareness level and education qualification of the consumers whereas in case of shopkeeper’s awareness level was positively related to number of years of experience in business.