International Journal of Agriculture Extension and Social Development

The detailed analysis of the study shows that 55.83 per cent of the respondent are young age group and 45.83 per cent were educated up-to primary school. It was revealed that 40.83 per cent of the respondents are engaged in only farming. It found that the majority 61.66 per cent of the respondents have 1-2 acre of land and majority 47.5 per cent of the respondent have >5 years of farming experience with 48.33 per cent of the respondent annual income as up-to 50,000 rupees. It shows that majority 60.83 per cent have medium level category knowledge level, 68.34 per cent of the respondent have the medium level category adoption level towards improved watermelon cultivation practices. It revealed that all twelve independent variables i.e; age, education, family size, annual income, land holding, occupation, farmer experience, extension contacts, risk bearing capacity, mass media exposure, scientific orientation and progressiveness are positively and significantly correlated with knowledge and adoption of farmers towards improved watermelon cultivation practices. The top rank constraints faced by the farmer during watermelon adoption is lack of government concerns (97.5%).