International Journal of Agriculture Extension and Social Development

author(s)
Srabani Ghosal and Bishnupriya Mishra

abstract
Considering the constraints perceived by horticultural enterprises the current study was conducted in Khordha district of Odisha in the year 2022. A total number of 100 respondents were taken for the study from four villages; it is Umadeibrahmapur and Nagapursasan of Balianta block and Rajas and Garia village of Balipatna block. Around twenty Four specific constraints perceived by horticultural enterprises which were broadly categorised into six broad constraints it is resource, technological, marketing, financial, extension, social constraints. Analysis was done by using Garrette’s ranking method where mean scores of specific constraints ranged from 39.80 to 56.60 for resource constraints, 41.92 to 57.69 for technological constraints, 41.26 to 58.36 for marketing constraints, 41.83 to 58.17 for financial constraints, 34.70 to 64.80 for extension constraints, 41.59 to 59.93 for social constraints. Some of the major suggestions obtained from respondent was due to lack of proper marketing channel as a result of which majority of respondents were selling their produce at lower price in village and were not getting much profit out of it. This research paper may provide a better insight into the grassroot level constraints faced by women self help group for horticultural enterprises in rural villages of India.