International Journal of Agriculture Extension and Social Development

author(s)
Aishwarya Singh, Dr. HC Singh, Divyanka Tiwari and Parul Saini

abstract
The present investigation was undertaken in Agricultural Technology Information Centre in Kanpur region of Uttar Pradesh. For the study, a sample of 300 ATIC beneficiaries was collected. The study was carried out by descriptive type of survey method. The analysis of profile of the ATIC beneficiaries indicates that majority of them belonged to middle age (62%), male category (83.3%), high school (33.7%), general category (56.3%), hindu (74.7%), nuclear family (77.7%), family up to 5 members (71%), pucca house (44%), main occupation as agriculture (46.2%), medium annual income (14.33%), medium land size (24.3%), no social participation (43.3%) and medium level of material possession (53.33%).