International Journal of Agriculture Extension and Social Development

author(s)
Dhunukunala Navya, Dr. D Srinivasa Reddy, P Radhika and A Meena

abstract
The agriculture value chain is being upended by Agri-startups because they provide a desirable balance of efficiency, transparency, and credibility. The aim of the present study is to understand the challenges faced and the marketing strategies adopted by output based Agri-startups during COVID-19 in Telangana. In order to meet objective, the data was collected from 10 Agri- startup employees/founders of Agri start-ups in Telangana. The data was analyzed using percentages. The results revealed that the majority of startups faced challenges during COVID-19 like non- availability of labor majorly followed by travel restrictions, disrupted supply chain, financial challenges and competition from other startups. The reason for those were restrictions placed on people freedom of movement during lockdown period. To overcome the challenges startups adopted coping/ marketing strategies during COVID-19.