International Journal of Agriculture Extension and Social Development

author(s)
Mupparapu Deepika, PV Sathya Gopal, K Gurava Reddy, V Sailaja, G Krishna Reddy and P Lavanya Kumari

abstract
The present study focused on the successful adoption of natural farming practices by Mr. Boya Ravi, a 32-year-old farmer from Obulapuram village, Dhone mandal, Nandyal district, Andhra Pradesh. Conducted as a case study in 2023-24, the investigation aimed to explore the process and outcomes of natural farming through a detailed observation of Ravi's agricultural journey. Ravi transitioned to natural farming in 2015 after attending a training session by Padmashri Shri Subhash Palekar. He began with groundnut crop, experimenting with organic formulations like jeevamrutham and intercropping techniques, which resulted in satisfactory yields. Over six years, Ravi expanded his natural farming practices to mangoes, vegetables, and intercropping, became a pioneer in his village. Ravi utilized a variety of natural farming practices, including jeevamrutham, beejamrutham, and various botanical formulations to enhance crop health and yield. His innovative use of social media for marketing, particularly through Facebook, allowed him to sell his produce at premium prices, earning him recognition both locally and beyond. Ravi's success has inspired other farmers in his region to adopt natural farming methods, creating a ripple effect of sustainable agriculture. Looking forward, Ravi aims to expand his farming practices, continue experimenting with new techniques, and further improve his marketing strategies. He suggested increasing consumer awareness about natural farming produce to boost demand and encourage more farmers to adopt these practices. Through his dedication, Ravi aspires to create a self-sustaining agricultural ecosystem that benefits his family and the broader community.