International Journal of Agriculture Extension and Social Development

author(s)
Pooja Pramod Aware, Alka R Sawarkar and Mayur D Pawshe

abstract
The significance of indigenous peoples and their cultures has often been neglected by mainstream media. This lack of engagement with and connection to local communities has led to a growing demand for community-based media. Such media is crucial in amplifying the voices of marginalized groups and fostering a vibrant community. It empowers farming communities by addressing their informational needs through broadcasts in their local languages. Additionally, it plays a key role in socially and politically empowering women by raising awareness about various schemes, thanks to its participatory approach. This paper seeks to explore the impact of community radio's establishment in the digital age on society.