International Journal of Agriculture Extension and Social Development

author(s)
Anushree RK, BS Agarkar, PS Kapse and VS Pawar

abstract
This study investigates the socio-demographic characteristics and factors influencing millet consumption patterns among urban residents in Parbhani city, located in the Marathwada region of Maharashtra, India. The socio demographic data’s regarding age distribution, educational attainment, gender representation, occupation, family size and type, family income and sources of information about millets were collected and analyzed. The findings reveal that the majority of respondents fall within the middle age group, with a significant proportion holding graduate-level degrees. Females comprise the majority of respondents and housewives constitute the largest occupational group. Small nuclear families with lower annual incomes dominate the demographic landscape. Family, relatives, friends and agricultural university scientists/extension workers are the primary sources of information about millets. Additionally, the study identifies key constraints hindering millet adoption, such as lack of knowledge about millet preparation and availability, as well as taste preferences and pricing concerns. To address these challenges, various suggestions are proposed, including training programs, awareness campaigns and policy interventions. Overall, this research provides valuable insights into the socio-demographic profile and informational preferences of urban residents regarding millet consumption.