International Journal of Agriculture Extension and Social Development

author(s)
Dr. Thejaswi Kumar J, Dr. Kedarnath, Srinivasa KH, Dr. SR Somashekara and Dr. TJ Ramesh

abstract
The study delves into the effectiveness of the Pradhan Mantri Matsya Sampada Yojana (PMMSY) awareness campaign, analyzing its impact on the knowledge and perception of fisheries stakeholders. The study aims to assess the campaign's success in imparting knowledge, fostering skill acquisition, and driving positive change within the fishing community. Using primary data obtained from participants of the PMMSY awareness campaign, the study employed structured rating scale methodology and correlation analysis to evaluate participants' responses across various indicators. The findings revealed positive participant perceptions regarding the execution, information quality, and utility of the campaign. Notably, participants reported significant skill acquisition and knowledge enhancement across various domains, reflecting the campaign's effectiveness in promoting capacity building and education within the fishing community. However, the study also identifies areas for improvement, such as enhancing interaction opportunities and addressing informational gaps. Moreover, the research highlights the importance of targeting younger demographics in campaigns, as younger participants tend to perceive the campaign more positively. Overall, the research contributes valuable insights into the ongoing discourse on sustainable fisheries management and community development within the context of the PMMSY scheme. The findings provide actionable feedback for refining and optimizing future iterations of the PMMSY awareness campaign, ultimately advancing the goals of sustainable fisheries management and socio-economic development.