International Journal of Agriculture Extension and Social Development

author(s)
Gajanand Shantappa Bhairagond, G Nagesha Vinay Kumar R, Jagadish HM and Meghana N

abstract
Agriculture stands as one of India's most pivotal economic sectors and it serves as the primary source of livelihood for nearly two-thirds of the country's population. Farming continues to play a big role in India's economy, even though its percentage in the total economic output has gone down. Farmers in India grow different types of crops like food crops, cash crops, and oilseeds. Among these, sugarcane is a crucial cash crop that is widely cultivated. In this backdrop, the present study was conducted in Vijayapura district of Karnataka in the year 2022-2023 A study was conducted to examine the personal, socio-economic, and psychological traits of 120 sugarcane growers using an ex-post facto research design. Data collection involved the utilization of a pre-tested personal interview method, followed by analysis using relevant statistical tools. The study revealed that, majorities of respondents were having middle age group (50.83%), one third of sugarcane growers were educated up to primary school, Majority of sugarcane growers were had medium level family size (77.50%), more than half (51.67%) and more than three fourth (79.16%) of the sugarcane growers belongs to medium annual income and nuclear family type category respectively, nearly two fifth (38.33%) of the sugarcane growers had more farming experience, majority of sugarcane growers had medium achievement motivation (44.16%), medium level of risk orientation (41.67%), medium economic motivation (31.66%), medium scientific orientation (40.83%), medium level of cosmopoliteness (37.50%), medium extension contact (45.83%), medium mass media exposure (40.83%) and significant number (37.50%) of sugarcane growers belonged to medium level of extension participation.