International Journal of Agriculture Extension and Social Development

author(s)
Ashpreet, Raja Kumar, Aneetta P Reji and Gurshaminder Singh

abstract
This paper provides an overview of the agricultural landscape in Punjab, India, focusing on the socio-economic dynamics of farming communities in five villages of SAS Nagar, Mohali area: Sahauran, Hasanpur, Radiala, Ghataur, and Allahpur. It highlights the significance of agriculture as the mainstay of sustenance, with Punjab being recognized as the "Granary of India." The study evaluates the socio-economic status of farmers in these villages, employing a questionnaire-based approach and gathering primary data through interviews. This research also underscores the importance of multimedia tools in disseminating agricultural knowledge and supporting farmers, particularly in staple crop cultivation like maize. Through innovative approaches such as video questionnaires, farmers are empowered with insights into cultivation practices, pest management strategies, and the broader significance of staple crops for food security and economic stability. The abstract concludes by advocating for continued use of modern multimedia technology to enhance agricultural extension services and promote sustainable farming practices among farmers. Farmers' understanding of pests and diseases affecting maize increased significantly as a result of watching the video films, which increased their level of understanding regarding disease and pest. The results also show that after watching a video about disease and pest control, from 38% to 76% of the respondents reported a medium level increase in knowledge.