International Journal of Agriculture Extension and Social Development

author(s)
Guntukogula Pattabhi Sandeep, Lakshmi Muralikrishna, Deinichwa Dkhar, Sundaresan Ganesamoorthi and Kodagavallihatti Palaiah Raghuprasad

abstract
The integration of digital technologies in agriculture has emerged as a transformative force, offering unprecedented opportunities for efficiency, sustainability and informed decision-making. This study investigates the suggestions provided by farmers, input dealers, extension agents and scientists to enhance the digital agricultural communication and services ecosystem in Telangana, India. Through a comprehensive analysis of primary data collected from diverse stakeholders, including farmers, input dealers, extension agents and scientists, valuable insights are gleaned regarding the constraints and potential solutions within the digital agricultural landscape. Key recommendations include the establishment of more digital services centers, provision of services in local languages, prioritization of location-specific services, subsidy in mobile phone costs, improvement of internet connectivity, and comprehensive training initiatives. Additionally, stakeholders advocate for synchronized digital services, budget provisions for digital gadgets, image and video-based content development and the establishment of state-level monitoring cells. These findings underscore the importance of accessibility, inclusivity, affordability and infrastructure development in optimizing digital agricultural communication and services to meet the evolving needs of farmers effectively. By addressing these recommendations, policymakers and practitioners can harness the full potential of digital technologies to drive agricultural growth and empower stakeholders in Telangana and beyond.