International Journal of Agriculture Extension and Social Development

author(s)
Pawan Kumar Gupta, Dheeraj Mishra, Gaurav Shukla, Apoorva Singh, Rohit and Kumari Asha

abstract
Job satisfaction can be defined as an individual’s attitude about work roles and the relationship to worker motivation. Job satisfaction is “the collection of feelings and beliefs that people have about their current jobs. Agricultural extension services may significantly increase the efficacy of the majority of initiatives aimed at attaining agricultural development since they play crucial roles in creating and distributing information and assisting farmers in becoming competent decision-makers. The population for the study was comprised of the ATM, BTM of ATMA project and Technical assistant (TA) working in the selected 3 districts of Bundelkhand region of Uttar Pradesh. The total number of extension personnel working in selected districts was 134. Considering the limited number of extension personnel, census method was applied for data collection. But due to busy schedule of extension personnel and availability of limited resources, the total 114 extension personnel get response through interview method. The semi structured interview schedule was used for data collection. The collected data were analyzed by using correlation coefficient and regression analysis through SPSS v28. The results shows that, all the selected twelve independent variables viz. age, qualification, experience, perceived workload, achievement motivation, attitude towards Job, organization climate, work environment, mass media exposure, job involvement, interpersonal contact and attitude towards farmers put together nearly 29% of variation in the job satisfaction, as indicated by their ‘R2’ value. Results can be used to help attract new agents, improve recruitment strategies, provide direction for future professional development and career assistance, and reduce attrition.