International Journal of Agriculture Extension and Social Development

author(s)
Priyanka T, NM Kerur, Balachandra K Naik, RA Yeledhalli and CK Venugopal

abstract
India with a strong agricultural economy that gives a platform for economic growth and the significance of achieving increased growth in the business of agricultural sector, particularly in relation to banana, has garnered substantial attention from both policy makers and research experts. Given this context, the current research endeavours to assess the export competitiveness and direction of trade in export of the aspects of price and quantity in export of banana from India. The present study is mainly based on the secondary data which is collected from various secondary sources for the period 2006-07 to 2021-22 by using analytical tools like Compound Annual Growth Analysis (CAGR), Cuddy-Della Valle Index (CDVI), Nominal Protection Co-efficient (NPC) and Markov Chain Analysis. The results revealed that the growth rate and instability for export of banana is positive and significant. The NPC for the period 2021-22 under exportable hypothesis, the NPCs value were 0.54 for Qatar, 0.60 for Germany, 0.69 for USA, 0.86 for UAE, 0.87 for Saudi Arabia, 0.93 for Australia, 0.94 for Nepal and 0.98 for Oman, respectively and their NPC value is less than one, which also revealed that the domestic prices received by the farmers were lower than the international prices, which also implied that the domestic producers were dis-protected or rather taxed compared to a situation prevailing under free trade condition. Nepal and USA was one of the most stable country among the major importers of Indian banana as indicated by the high retention probability of 79.81 and 18.06 percent, respectively. A dependency on few export market would increase the trade risk in the near future. Hence, appropriate export promotion strategies in agricultural business are to be evolved to diversify the geographical concentration.