International Journal of Agriculture Extension and Social Development

author(s)
Seles Kaviya G and Halakatti SV

abstract
India's agriculture has a planned extension services history since the 1950s. Agricultural extension services have evolved, with the World Bank's Training and Visit system in 1974 and subsequent initiatives like the National Agricultural Technology Project (NATP) in 1998. This study examines the job perception and performance of Assistant Technology Managers (ATMs) in India's Agricultural Technology Management Agency (ATMA) program, focusing on the North Karnataka region. Surveying 95 ATMs across seven districts. The research employed an ex-post facto research design. A structured questionnaire was devised for data collection. ATMs expressed their job perception regarding physical fitness and appreciate colleague support, concerns about job security and salary dissatisfaction are notable. Most ATMs maintain a moderate to high job perception (88.89 %), suggesting a balanced perspective on the challenges and rewards of their roles. In terms of job performance, ATMs excel in organizing farmers' groups, monitoring their activities, and assisting with inputs. Notably, documentation and reporting received the highest performance index of 89.78. However, coordinating and supporting activities present opportunities for improvement. Analyzing the correlation between job perception and performance, a strong positive connection is established (r=0.705). Positive job perception contributes to higher job performance, indicating the significance of addressing concerns and fostering a supportive work environment. In conclusion, this study underscores the need to address job security and salary concerns, enhance teamwork, and provide skill development opportunities for ATMs to optimize their job perception and performance.