International Journal of Agriculture Extension and Social Development
2024, Vol. 7, Issue 2, Part D
Entrepreneurial behavior of rural women in Muzaffarpur district of Bihar
Pankaj Kumar and Adline Shanta Tigga
Entrepreneurship plays a pivotal role in driving the economic growth of any nation, and the advancement of women in entrepreneurship is an indispensable component of this process. A study was undertaken in the Muzaffarpur district of Bihar during the period of 2020-2021 to assess the personal and socio-economic backgrounds as well as the entrepreneurial behavior of rural women engaged in business ventures. The study surveyed 120 respondents and gathered primary data through semi-structured interviews. Entrepreneurial behavior was examined across three dimensions: production efficiency, managerial acumen, and market knowledge. Results revealed that a majority of rural women entrepreneurs (65%) exhibited a moderate level of entrepreneurial behavior, with smaller percentages displaying high (18.3%) or low (16.7%) levels. The analysis also indicated that rural women entrepreneurs typically had moderate levels of extension contacts, exposure to mass media, participation in organizations, aspirations, and value orientation. Furthermore, a positive and significant correlation was observed between personal and socio-economic characteristics such as land holding size, annual income, extension contacts, mass media exposure, and level of aspiration with entrepreneurial behavior among rural women.
Pankaj Kumar, Adline Shanta Tigga. Entrepreneurial behavior of rural women in Muzaffarpur district of Bihar. Int J Agric Extension Social Dev 2024;7(2):243-247. DOI: 10.33545/26180723.2024.v7.i2d.339