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International Journal of Agriculture Extension and Social Development
International Journal of Agriculture Extension and Social Development
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International Journal of Agriculture Extension and Social Development

2024, Vol. 7, Issue 2, Part D
Entrepreneurial behavior of rural women in Muzaffarpur district of Bihar

Pankaj Kumar and Adline Shanta Tigga

Entrepreneurship plays a pivotal role in driving the economic growth of any nation, and the advancement of women in entrepreneurship is an indispensable component of this process. A study was undertaken in the Muzaffarpur district of Bihar during the period of 2020-2021 to assess the personal and socio-economic backgrounds as well as the entrepreneurial behavior of rural women engaged in business ventures. The study surveyed 120 respondents and gathered primary data through semi-structured interviews. Entrepreneurial behavior was examined across three dimensions: production efficiency, managerial acumen, and market knowledge. Results revealed that a majority of rural women entrepreneurs (65%) exhibited a moderate level of entrepreneurial behavior, with smaller percentages displaying high (18.3%) or low (16.7%) levels. The analysis also indicated that rural women entrepreneurs typically had moderate levels of extension contacts, exposure to mass media, participation in organizations, aspirations, and value orientation. Furthermore, a positive and significant correlation was observed between personal and socio-economic characteristics such as land holding size, annual income, extension contacts, mass media exposure, and level of aspiration with entrepreneurial behavior among rural women.
Pages : 243-247 | 518 Views | 236 Downloads


International Journal of Agriculture Extension and Social Development
How to cite this article:
Pankaj Kumar, Adline Shanta Tigga. Entrepreneurial behavior of rural women in Muzaffarpur district of Bihar. Int J Agric Extension Social Dev 2024;7(2):243-247. DOI: 10.33545/26180723.2024.v7.i2d.339
International Journal of Agriculture Extension and Social Development
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