International Journal of Agriculture Extension and Social Development

author(s)
Anjali Verma, AK Bharti, Reena Rawat, Arvind Kumar Singh, Prashant Singh and Somdutt Tripathi

abstract
With the use of information and communication technology (ICT) tools, farmers can obtain up-to-date market prices for inputs, commodities, and consumer trends. This can strengthen their negotiation position and enable them to make a living. A key component of information and communication technology (ICT) is timely and accurate information delivery to farmers so they can use resources on their farms more sustainably. The issue that now has to be addressed is how this knowledge can be shared with such a wide range of farmers. ICT will become more important in market information, market intelligence, and private sector agribusiness in addition to agricultural extension. This research examines the impact of information and communication technology (ICT) on farmers' attitudes regarding attempting to adopt new technologies, as well as their increased awareness and knowledge of agricultural technology and information. In the information era, agricultural extension has been acknowledged as a crucial channel for providing farmers with guidance and information, and this is made possible by information and communication technology (ICT).