International Journal of Agriculture Extension and Social Development

author(s)
Ruby Kumari and Dr. Bandana Singh

abstract
The media now plays a significant role in our daily lives. The mass media is advantageous to almost everyone. In fact, it has a great deal of power to declare our opinions and objectives about the empowerment of women. The prevention of all types of discrimination against women is the responsibility of governments, educational institutions, and non-governmental organizations. In addition to all of them, the mass media has a significant role in this matter. because the media has a significant impact on how a lot of information, innovations, and news are disseminated and interpreted. The ability of the media to reach a broad audience through mass communication and make an impact wherever it can reach—which is currently widely dispersed—makes it the most significant tool of society in today's world. Social media's constantly evolving apps and networking make it an unavoidable source of public influence. In this paper the powerful and positive role that the media can play in the empowerment of women and gender equality has been analyzed and identified.