International Journal of Agriculture Extension and Social Development

author(s)
MS Atram, BT Kolgane and KV Gurav

abstract
The research conducted in Sangli district of Maharashtra in the year 2022-23 aimed to investigate the entrepreneurial behaviour of raisin producers in the Sangli region. The study followed an ex-post facto research design and collected data from 140 respondents from 14 villages in two tehsils, Tasgaon and Miraj, which were purposively selected based on the basis of maximum area under raisin production. The data were collected through personal interviews and analysed using suitable statistical tools. The results revealed majority of the respondents were in middle age group, were educated up to higher secondary school, with a medium size of family, well as major source of irrigation, marginal to small land holding, medium size of area under grape crop, medium experience in grapes farming, medium experience in raisin production, medium annual income, medium income from raisin production, medium level of extension contact, medium scientific orientation, and medium level of market orientation. The maximum of raisin producers exhibited a medium level of market orientation. Since most producers have a good education, the government should thus take the initiative to raise the level of innovativeness by disseminating literature on success stories and holding demonstrations to encourage producers to adopt new technologies.