International Journal of Agriculture Extension and Social Development

author(s)
Toran Lal Nishad, Neelam Jaiswal, Azlan Khan, Dileep Kumar Jatav and Uttam Singh

abstract
Vegetables are recognized as essential components of a nutritious diet, providing a rich source of key nutrients such as potassium, fiber, and vitamins A, E, and C. They play a vital role in maintaining a healthy biological cycle and contribute to reducing the risk of various unforeseen diseases. This study was conducted in the Rewa district of Madhya Pradesh, which consists of nine blocks. The selection of the Rewa block was purposeful, considering its extensive area devoted to vegetable cultivation. The findings of the study revealed that among the total vegetable growers surveyed, 43.33% demonstrated a moderate level of entrepreneurial behavior. In comparison, 33.34% exhibited low entrepreneurial behavior, and only 23.33% showcased high entrepreneurial behavior. The research also highlighted significant challenges faced by vegetable growers in the production, storage, and marketing of vegetables. The primary constraints identified included the absence of a minimum support price provision, affecting 76.66% of respondents. This was followed by the issue of low market prices for produce (70.83%), the unavailability of cold storage leading to limitations in storage duration (65.83%), the lack of processing facilities at the village level (61.66%), the absence of cooperative cold storage (56.66%), and the non-availability of recommended seed varieties (52.50%).