International Journal of Agriculture Extension and Social Development

author(s)
Murugan PP, Sree Madhumitha G, Anu Pria Lashmi and Janaki Rani A

abstract
After the COVID-19 pandemic, there is an increased concern about the nutrition and health status of the individuals. This, in turn changed the attitude of individuals towards their food consumption pattern and preference over organic produces. As the consumer’s preference shifted from commodities of conventional agriculture to organic agriculture, it influences the attitude of farmers towards organic cultivation either directly or indirectly. Since, vegetables are the important source of nutraceuticals that poor can afford this study focus on the attitude of farmers towards organic vegetable cultivation practices in Coimbatore and Tiruppur districts. This study discusses the exiting vegetable cultivation practices and interprets the attitude of farmers towards organic vegetable cultivation practices. It will enable the policy makers to identify the areas that need to be strengthening in order to improve the attitude of the farmers and facilitates framing of programmes and policies for the development of farmers.