International Journal of Agriculture Extension and Social Development

author(s)
Yagya Kumari Lodhi and Dr. Amisha Shah

abstract
The paper discusses about the role of supply chain management in bridging the gap between farmers and markets. It majorly highlights the potential of Public Private Partnerships (PPPs) to address various challenges faced by farmers i.e. price volatility, weak market linkages, and a lack of market intelligence. It also discusses about the role of PPPs in enhancing food safety, traceability, and availability of quality produce at reasonable prices. Furthermore, it examines the key factors influencing the success of PPPs in the agricultural sector, emphasizing the importance of effective design and management. Through an analysis of PPP models and their impact on the agricultural supply chain, the paper aims to provide insights into creating sustainable and efficient agriculture supply chains through collaborative efforts between the public and private sectors.