International Journal of Agriculture Extension and Social Development
2024, Vol. 7, Issue 1, Part A
Survival of young agropreneur business sales towards post pandemic: Selangor state experience
Khairol Ismail and Nur Atifah Kadri
The purpose of the study is to evaluate the business sales trends of young agropreneurs in Selangor State towards the post-pandemic period of 2019 to 2021. The study was conducted with deep interviews with respondents about their company efforts based on the needed parameters of business clusters, yearly earnings, marketing sources, and expanding at the business level through a survey utilising survey questionnaires. This study employed quantitative research methodologies, conducting physical and in-person interviews with eight agropreneurs in Selangor State. Business clusters, gender, yearly earnings, marketing sources, and business income increase were the parameters gathered. Through the analysis, the female entrepreneur was dominant with 62.5%. Paste and sauce was the most profitable product from respondent 6, with positive sales survival annually of RM 420,000.00, RM 444,000.00, and RM 517,000.00 for the years 2019, 2020, and 2021. The respondents with the highest annual percentage of annual sales during the pandemic years 2019-2020 and 2020-2021 are respondents 2 and 1, with 100% and 87.5%, respectively. Extended research is required to gain data on sales and business status for non-food agropreneurs to get updated research findings.
Khairol Ismail, Nur Atifah Kadri. Survival of young agropreneur business sales towards post pandemic: Selangor state experience. Int J Agric Extension Social Dev 2024;7(1):11-15. DOI: 10.33545/26180723.2024.v7.i1a.211