International Journal of Agriculture Extension and Social Development

In recent years, online shopping as a new consumption method accepted by more and more people. University students are becoming the major group of online shopping. So we need have a better understanding of the university students’ awareness and attitude towards online shopping, so that companies which are doing or want to do e-commerce can take advantages from it. With the rapid development of network technology, electronic commerce and electronic marketing had been formed and developed gradually, thereby forming new business model and business chance which exerted an important influence on the country's economic future competitiveness. On-line shopping is a recent phenomenon in the field of E-Business and is definitely going to be the future of shopping in the world. Most of the companies are running their on-line portals to sell their products/services on-line. The facility of online purchasing has allowed customers to identify the different types of products available in the global market, Due to rapid globalization; all types of products are available on the internet. Goods and services, consumer durables, books, audio and video cassettes and services like and air tickets can also be purchased online. The paper aims to study about the consumer awareness, attitude and factors affecting on online shopping. The present research study has used Qualitative and Quantitative research methods to study the impact factors of consumers on on-line shopping, respondents, awareness and attitudes about the rules and regulations of online shopping and benefits and services of online shopping. The data were collected through Questionnaires. Simple percentage analyses have been used in the analysis. Results of the study reveal that on-line shopping in India is significantly affected by various factors like awareness, knowledge, attitude, use of ICT tools and motivational factors.