International Journal of Agriculture Extension and Social Development

The present research study was conducted in Sawai Madhopur district of Rajasthan. The Sawai-Madhopur district was purposively selected for the present investigation. The present study was undertaken in one panchayat samiti of Sawai-Madhopur district i.e. Sawai-Madhopur panchayat samiti. From the list first six villages were selected for the research study on the basis of maximum area under the guava cultivation. The number of guava growers was decided for each village by proportionate sampling method. The farmers of each village were selected by simple random sampling techniques. Sample size of fifty-four small and sixty six big guava growers was selected. Thus, the total study sample consisted of 120 respondents from all the six selected villages of Sawai-Madhopur panchayat samiti.

A specially designed schedule for sources and channels of information was used to measure the intensity of access to sources and channels with which they seek information the mean per cent score and standard deviation was worked out to arrange them in the order of performance. The study highlight that the personal localite sources of information, progressive farmers (87.50%) and experienced guava growers (85.28%) were the most important sources of information utilized by the guava growers ranked 1 and 2 in ranks order. Further reported that the personal cosmopolite sources of information, agriculture supervisors (90.28%) and subject matter specialists (Horticulture) (74.17%) were ranked 1 and 2 in ranks order. Further recorded that all the personal cosmopolite channels of information, the demonstration (87.22%) and discussion (83.89%) proved to be most important channels of information much utilized by the guava growers were ranked 1 and 2 in ranks order. Further observed that the various impersonal cosmopolite channels of information radio (89.17%) and traditional media (84.17%) with ranked 1 and 2 in ranks order. Further reveals that the marketing agencies as channels of information, Krishi Upaj Mandi (89.17%) was used with rank 1 was much utilized channels of information among the guava growers. The major category of information’s relevant to impersonal cosmopolite channels of information (76.03%) was ranked on top by the guava growers regarding recommended guava production technology in the research study area.